3 Steps to Indie Publishing Success
➜ BE YOUR OWN BOSS
3 Steps to Indie Publishing Success
Circumvent the system and do it your way.
Stop complicating the process.
This is going to be down and dirty. Here are the 3 steps.
1. Become a niche of one.
Let’s just gut the Dan Koe bullshit here. (No disrespect to Koe, btw.) Being a niche of one is simple really: you write about things you know, things you like, your opinions, and so on and so forth.
Be helpful, be entertaining, serve a purpose in the life of your audience or customer that makes their life better. Do that, and over time you will build the coveted audience you want.
2. Build a catalog.
Figure out a consistent system that allows you to put something out frequently. Sometimes a small guide, sometimes a longer one. Maybe some fiction, a recipe book, or even a book of poetry, if that’s your thing. Courses and other digitial products are good, too.
The point is to build a lot of tiny bets. Honestly, you want to be a little online Walmart in a way with things you make. I have found that having a nice selection across multiple genres of both fiction and non-fiction bring in a decent amount of money per week.
You’re not going to quit your day job or anything, but it will both compound over time and buy you groceries now.
3. Publish, promote, and profit.
You’ve got to put it out there and tell people about it. The whole “Field of Dreams” garbage is bullshit. I recommend at least two promotion platforms.
If you don’t like promoting yourself, get over it. Promote your stuff at least once a day. That’s the only thing I recommend you do daily in some capacity or the other.
Market yourself by thinking outside the box. Be different and memorable. Be you. The key is to stick with it. If you quit after a few months, you won’t see any results at all.
The gurus will bleed you dry if you let them.
They sell the same thing, over and over again, repackaged when necessary.
Now, the way I provide doesn’t guarantee success or anything. It works for me, but YMMV. You may fail a few times until you figure out how to get it all to sync. But you won’t be wasting money on courses doing it.
Bonus Tip: If you don’t know what to build, all you have to do is start by building something you’d love to buy but haven’t seen anywhere.
Check out Niche of One and the Store.