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Start here · Full guide

This is your toolkit for the Niche of One affiliate program. Read through this guide once, then collapse it. Everything below is here whenever you need it.

01 What this toolkit is

A single self-contained HTML file that helps you run your end of the Niche of One affiliate program. It builds your tracking links, holds your templates, tracks your tier progress, and gives you a place to log what's working.

No accounts. No tracking. No cloud sync. Just a file you open in your browser. Everything you enter lives on your machine.

How to use it day-to-day: open the file when you're about to write a newsletter, blog post, or anything where you might place an affiliate link. Use the link builder to grab a properly formatted link. Use the templates to plug it into your content. Log a quick note when something works or doesn't. Export to JSON when you're done.

02 First-time setup (Section 1)

Fill in your name (optional), the email tied to your Gumroad affiliate account, and your affiliate ID.

Where to find your affiliate ID: look at the email Gumroad sent when Joe added you as an affiliate. Your tracking link looks like gumroad.com/a/12345678. The number at the end is your affiliate ID. You can also find it in your affiliated products dashboard.

The cumulative sales field is the dollar total you've driven through your affiliate link so far. Pull it from your Gumroad dashboard and update it whenever you want a fresh look at your tier progress.

03 Reading your tier progress (Section 2)

The progress bar shows where you sit in the commission tier system. You start at 50% and climb as your cumulative sales grow.

  • $100 bumps you to 60%
  • $200 bumps you to 65%
  • $300 bumps you to 70%
  • $400 caps you at 75% permanently

Tiers never reset. Every sale you ever drive counts toward the next bump. Joe manages the tier changes manually on his end, so you'll get a Gumroad email when your rate moves up.

04 Building your tracking links (Section 3)

This is the most-used section. It builds properly formatted affiliate links so you don't have to memorize the URL pattern.

Step one: find a product on the Niche of One store. Look at its URL. The slug is the random string at the end. Example: nicheofone.gumroad.com/l/simplefix → slug is simplefix.

Step two: paste the slug into the field. The toolkit instantly generates two links using your affiliate ID.

Sticky link. Use this when you're sending someone to browse a product page. It tracks server-side instead of relying on browser cookies, so you get credited even when cookies fail. This should be your default.

Direct-to-checkout link. Use this when you've already explained why the product is worth buying. It skips the sales page and drops the buyer straight into checkout. Use it sparingly, only when context has done the selling.

Click the Copy button next to either link to grab it.

05 Using the templates (Section 4)

Six pre-written placement snippets for the most common ways to recommend a product. They sound like real recommendations, not ads.

How to use: click Copy on whichever template fits. Paste it where you need it. Replace the bracketed placeholders (like [PRODUCT NAME] and [LINK]) with your details.

Which template fits when:

  • P.S. Line: postscripts in newsletters and emails. Highest passive conversion.
  • Inline citation: blog posts where you reference a product as a source.
  • Resource page entry: "tools I use" or "stuff I recommend" pages.
  • Reply to a question: when someone asks you something a product answers.
  • Story format: newsletters and posts about your own experience. Highest active conversion.
  • Unprompted recommendation: short-form posts and social Notes.

Adapt these to your voice over time. They're starting points, not scripts you should use forever.

06 Following the rules (Section 5)

Six operational rules. The first one is the most important: never recommend something you wouldn't recommend anyway. The whole program runs on trust. Don't burn yours.

The other five cover link formats, cookie windows, tier mechanics, and the personal-purchase perk. They're reference material. Read them once, glance at them when you forget how something works.

If anything in the rules contradicts a direct email from Joe, the email wins. The program evolves.

07 Logging field notes (Section 6)

A logbook for what you're learning. Each note is indexed and timestamped so you can build a real record over time.

Hard limit: 280 characters per note. Same length as a tweet. This is intentional. These are notes, not journal entries.

Adding a note: type in the field, click Add note. Or press Cmd/Ctrl + Enter as a shortcut.

Deleting a note: click the × button. It asks for confirmation.

Notes save into your JSON export with everything else. Build your own playbook over time so you stop guessing and start repeating what works.

08 Saving your work (Section 7)

READ THIS CAREFULLY. Browser auto-save is unreliable. If you want to keep your data, you MUST export to a JSON file.

Here's how the storage situation actually works:

  • Browser auto-save works on some browsers (Firefox usually) but is blocked on others (Chrome and Safari often block it for local HTML files). Even when it works, clearing your browser cache wipes it.
  • JSON export always works. It downloads a file you control. Back it up, sync it, store it on a USB drive. It's your data on your machine.

The rule: if you've made changes you care about, export to JSON before closing this tab. The toolkit warns you with a big red bar at the top whenever you have unsaved changes, and your browser will prompt you again if you try to close without exporting.

Workflow: update your data, click Export to JSON, save the file somewhere you'll remember. Next time you open the toolkit, click Import from JSON and pick that file. Your data comes back exactly as you left it.

09 Getting help

Every section has a small pink ? button next to its title. Click it for a focused popup explaining what that section does and how to use it. Faster than scrolling back to this guide.

If you're stuck on something the toolkit doesn't cover, reply to any affiliate email Joe sends. He reads every reply.

The Niche of One ecosystem

Your setup

Section 1

Your tier progress

Section 2
CURRENT TIER: 50%
50%$0
60%$100
65%$200
70%$300
75%$400

Enter your cumulative sales above to see where you stand.

Link builder

Section 3

Paste a product slug from any Niche of One product URL. The slug is the random string at the end (like simplefix or flywheel).

When to use which. Use the sticky link when you're sending someone to browse a product page. Use the checkout link when your content already explained why the product is worth buying and you want to skip the sales page entirely. The checkout link kills hesitation. The sticky link kills cookie loss.

Quick-copy templates

Section 4

Pre-written placement snippets. Replace the bracketed bits with your own details, then paste wherever you need them. These work because they sound like a real human recommending a real thing, not like an ad.

P.S. Line (for newsletters & emails)
P.S. If you're trying to figure out [PROBLEM], this saved me a few weeks of fumbling: [LINK]
Inline citation (for blog posts & articles)
I went deeper on this in [PRODUCT NAME], which covers the [SPECIFIC THING] in detail: [LINK]
Resource page entry
[PRODUCT NAME] — [WHAT IT DOES IN ONE SENTENCE]. I use this for [SPECIFIC USE CASE]. [LINK]
Reply to a question
Funny you ask — I actually know a guide that covers exactly this. [PRODUCT NAME] walks through [WHAT IT TEACHES]: [LINK]
Story format (highest converting)
I was working on [PROJECT] and ran into [PROBLEM]. Spent way too long trying to figure it out on my own. Eventually found [PRODUCT NAME], which solved it in about an hour: [LINK]
Unprompted recommendation (Notes / short posts)
Quick recommendation, no agenda. [PRODUCT NAME] is a [TYPE OF THING] that does [SPECIFIC THING] better than anything else I've tried. If you're in [SITUATION], it's worth a look: [LINK]

The rules of the road

Section 5
  1. 01
    Never recommend something you wouldn't recommend anyway. This is the operational core. Your audience can tell the difference between a real recommendation and a performance. Real recommendations convert. Performances don't.
  2. 02
    Place links inside relevant context. A link without context is noise. A link inside a relevant conversation is a recommendation. Always frame the problem before showing the solution.
  3. 03
    Use sticky links to survive cookie loss. The link builder above generates them automatically. Always use the sticky format when you have control over the URL.
  4. 04
    Cookie window is 30 days. A click today credits you for any purchase within 30 days. After that, the credit goes to whoever's link they click next, or to nobody if they buy directly.
  5. 05
    Tier bumps are cumulative and permanent. Every sale you ever drive counts toward the next tier. Tiers never reset. Once you hit 75%, you stay there.
  6. 06
    Your own purchases earn you commission too. Buying through your own affiliate link credits the commission back to you, which effectively discounts personal purchases. Use this to read the catalog at reduced cost so you know what to recommend. Personal use only — don't game the tier system.

Your field notes

Section 6

Track what's working for you. Which products convert, which placements pull, which audiences respond. Keep them short. These are notes, not diary entries. Limit is 280 characters per note.

0 / 280
No notes yet. Add your first observation above.

Save your work

Section 7

IMPORTANT: Browser auto-save is unreliable. If you want to keep your data when you close this tab, you MUST export to JSON. The red bar at the top of the page will warn you whenever you have unsaved changes.

Export downloads a JSON file you control. Import loads it back. To move your data to another device, just export the file and import it on the other side.

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